Resolved business critical problem statement, increased brand awareness and overal comps for Whole Foods Market with rebranding work on the National Local program 2019/2020. Developed and art directed design from concept through completion for in-store, digital and social assets with support of Global Marketing Creative Department which included an overal brand refresh, style guide, operational templates, photography guidelines, shortcuts and tools for production, and an iconic t-shirt.

Contributions: Concept, Art Direction, Design, Operation, Strategy Key Collaborators: Will Chau, Ryan Hovenweep, Jeremy Joyner, Jennifer Cheng, Shannon Wiesner, Diego Portillo, Nikki Witchcraft

As Lead Creative Coordinator for the WFM Northeast Creative Team — Jon Anderson, Jennifer Heal, Diana Adaros, Catie Randall, and Natasha Bali — I directed the design and execution of a custom, interactive experience for the Whole Foods Market 365 Fort Greene Pre-Opening Party. “Catch a 365 Rainbow” was an immersive AR digital art installation where guests danced beneath a vibrant fruit-and-vegetable rainbow with blueberry showers. This influencer-focused event took place on January 25, 2018, at the Brooklyn Academy of Music (BAM), New York, showcasing innovative experiential design and brand storytelling.

GIF Gallery

As Global Art Director for Whole Foods Market: Partnered with The Voorhes (Adam and Robin) and in-house designers to create this colorful exciting piece for Meatless Farms new item featured on Whole Foods Market website, email and social channels.

Collaborated with Jody Horton Studio to create this delicious holiday cookie recipe animation for Whole Foods Market featured across social, email and web on National Cookie Day.

Worked with Artist, Ethan Barber to develop nationally featured GIF by providing creative brief and creative direction. Video produced and designed by Ethan.

Worked with Artist, Caitlyn Brunson to develop holiday GIF by providing creative brief and creative direction. Video developed and designed by Caitlyn.

Worked with artist, Ale Alvergue to develop Allegro GIF featured nationally by providing creative brief and creative direction. Video developed and designed by Ale.

Supplement GIF designed by Sean Walsh

Worked artist, Victoria Agler and photographer Judith Rae to develop pizza promo GIF by providing creative brief and creative direction. Video developed and designed by Victoria, photos taken by Judith.

Worked with artist, Victoria Williams to develop Nationally featured “LoveFest” GIF by providing creative direction. Video developed and designed by Victoria.

Holiday GIF designed by Victoria Agler

Led design for new media space using Sparkflow technology with Jon Anderson, Catie Randall and Jen Heal to develop this animated media adhesion for Whole Foods Market + Amazon with partnership of Undertone.

Led team of creatives in the Northeast and Florida Region concept and craft a wide range of dynamic work used for in-store, social media, digital and targeted posts. Work closely with designers, animators, photographers and food stylists to develop these short and sweet video clips - featured Regionally and Nationally by Whole Foods Market.

Catch the 365 Rainbow Results: Fun, sharable and animated GIF to post on social or enjoy as a digital memory from the event.

We had a total of 75 social media influencers and traditional media attend the event which included Shape, Women’s Day, New York Post and Rachael Ray Every Day, and top influencer guests including @VegginInTheCity (+139k followers), @HungryObsession (65k followers), @VeggieKins (+68k followers) and @VeggiesAndChocolate (+55k followers).

Conceived and coordinated by Miranda Peterson during Whole Foods Market Downtown Miami store opening.

Inspired by the company's many missions, and Miami's Wynwood Art's District – out a dozen local street artists created this everlasting customer experience through colorful murals throughout the parking garage - commonly photographed and admired as a community icon.

Our biggest issue of the year is dedicated to our Thanksgiving Magalog where we reach 5 million homes delivered in print across America. This issue features innovative recipes, culinary inspiration and our holiday menu.

Contributions: Lead Art Director

Collaborators include: Laura Guard, Avalon McKenzie, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

Contributions: Lead Art Director

Collaborators include: Rachel Staples Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner and Madhavi Resse.

Contributions: Lead Art Director

Collaborators include: Rachel Staples Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

Contributions: Lead Art Director

Collaborators include: Rachel Staples, Diego Portillo, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

Contributions: Lead Art Director

Collaborators include: Rachel Staples, Diego Portillo, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

Contributions: Lead Art Director

Collaborators include: Diego Portillo, Avalon McKenzie, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, Madhavi Resse and Creative Drive.

Contributions: Lead Art Director

Collaborators include: Christie Liberatore, Diego Portillo, Olivia Bloom, Allison Thomas, Jennifer Cheng, Grace Wasson, Laurin Kocher, Will Chau, Ashley Patek, Ellen Miller, Jeremy Joyner, and Creative Drive.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, project coordination, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, project coordination, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, project coordination, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, project coordination, art direction and food styling on set.

Photos taken by Judith Rae® 

Worked in collaboration with Marketing Team, Photographer and Product Coordinators to develop inspirational food shoots used for social media, online promotion and printed Catering Menu. Photos shared and used throughout the company. Provided concepts, project coordination, art direction and food styling on set.

Art directed and concepted cover tile images for Whole Foods Products featured on Amazon store pages. Shot with Creative Drive.

Concepted, wire framed and art directed hero image used for web, social, and email that displays 365 seasonal items with new packaging.

Shot by Creative Drive

Art directed grain bowls image featured in email, printed mailer, web and social. Shot by Jody Horton.

A sound and visual exhibition I curated and co-produced. Filmed, photographed and composed with sounds we collected on our travels by Judith Rae

Designed themed gift bags for all attendees which included John Mackey (Co-Cheif EO),  Walter Robb (Co-Chief Executive Officer), David Lannon (VP Operations). Ken Meyer (VP Operations) and National President Team.

As Global Art Director, I led the creation of the Whole Foods Market Mailer, a beautifully styled monthly print magazine distributed to over 3 million households. Collaborating with top food stylists, designers, and chefs, I directed the editorial vision, design, and photography to deliver visually compelling, on-brand storytelling that showcased seasonal products, recipes, and lifestyle content while reinforcing Whole Foods Market’s + Amazon brand identity and customer experience.

As Global Art Director for Whole Foods Market, I led the art direction and creative execution for Whole Foods Market’s 365 campaign image collections, including thoughtfully staged vignettes of new products in updated packaging. While the packaging design was developed by the design team, I was responsible for unveiling the refreshed look across all brand touchpoints — including posters, digital media, email campaigns, website, and in-store visuals — through photography that captured product groupings and categories, creating a cohesive, visually compelling launch that reinforced brand identity and customer engagement.

I developed the concept and led art direction for a still-life “rock garden” of Whole Foods Market body care products, executed across print, in-house, digital, and media channels. This visually compelling concept elevated the product line, creating cohesive, brand-forward imagery that became one of the most successful body care campaigns to date, driving record sales and strengthening the overall customer experience.

I created the concept and led the art direction for Whole Foods Market’s “Cupid’s Fork” Valentine’s Day campaign. Collaborating with an illustrator to bring the concept to life, the design was executed across all marketing channels — print, digital, and in-store signage — and became a lasting visual motif, repurposed for three consecutive years, even beyond my tenure, demonstrating the enduring impact of the concept and creative direction

Custom designed and crafted holiday book covers for Whole Foods Market Marketing North East Team as gift for 2017 Holidays.

Custom designed Team Member Discount Card for Florida Region

All Full-Time Team Members in the Florida Region received a copy of this discount card to use for their discount at our stores. 

Coordinated full production for Whole Foods Market Everyday Catering Menu: New York/New Jersey/ Connecticut

Photos, content and design created in-house by NE Design Team: Jon Anderson, Ethan Barber Catie Randall, Natasha Bali, Jennifer Heal, Diana Adaros design team and Northeast Culinary Department. Production included in-house photoshoot, food styling for beauty shots and e-store, menu design, layout, printed material, promotion.

Whole Foods Market® Annual Gathering Logo for Florida. Concept design to completion.

Concept design to completion

This design was recognized by Allegro's head office in Denver CO and shared with all Whole Foods Market stores in the company. 

Jersey Italian Gravy - Strategy, Concept & Company Branding

• Company Branding  • Packing Design • Logo Design 

• Company Branding  • Packing Design • Logo Design 

Art contest design for Whole Foods Market, Florida Region 

Logo design for Whole Foods Market, Florida Region, Education Team

Art directed, conceptualized and ran production on marketing campaign for Florida Region Catering Menu - photoshoot with Judith Rae and ONEKREATE with full beauty images and product shots for print and web.

Whole Foods Market® Jacksonville, FL

Whole Foods Market® Florida Region 

Design for Brooklyn Library, New York, NY

Branding for LUCHAR, a non-profit group in New York, NY

This poster was shared and used by all Whole Foods Market stores in the Northeast region who had Jazz nights. 

Design for Whole Foods Market, Paramus NJ 

Provided art direction to layout and concept design.

A concept food truck for the Northeast Region

Menu Design by Holman Aguirre

Typography Wall Designed by Doralee Mendez

Juice On Tap Designed by Holman Aguirre